The report titled “Singapore E-Learning Market Forecast to 2020 - Increasing Learning Technologies in Corporate Sector to Drive Future Growth” provides a comprehensive analysis of the market size of the Singapore e-learning, technology and content market along with several product categories such as K-12, post K-12, corporate training, Pre K-12, vocational training, open courseware (massive open online courses), multimedia content, online test, video books, online text and audios, LMS, content authoring tools, smart classes and others. The report also covers the market shares and competitive positioning of major players in Singapore e-learning market along with the latest trends and developments and future potential in the industry. The report is useful for e-learning content and technology provider companies, schools, universities, corporate sector and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Singapore e-Learning Market: An Overview
In Singapore, the e-learning companies serve the purpose of providing services and content to various sectors such as corporates, educational institutes, government agencies and privately owned enterprises. In recent years, there has been development in Infrastructure, ICT sectors, demographic profile and an increased demand for skilled workers. Owing to this, Singapore is experiencing a rapid growth in e-learning sector. Singapore e-learning market was estimated at USD ~ million in 2015 which rose from USD ~ million during 2010. Additionally, the respective market grew at an astonishing CAGR of ~% during the period 2010-2015.
Singapore e-Learning Content Services Market
The e-learning market is majorly driven by the content providing companies. The e-learning market generated USD ~ million in 2015. The content market contributed a massive share of ~% to the total market recording revenues worth USD ~ million. Singapore corporates and other schools and universities are heavily reliant on customized content, thus with increasing population in working age group and also with the rising number of schools and universities, the demand is expected to rise in the future. Singapore e-learning content market grew at an astounding CAGR of ~% during the period 2010-2015. The content market gauged revenue of USD ~ million in 2010. In addition, the content market comprised of ~% of the total market share in the respective year. The market has continuously enhanced since then to ~% of the total market size in CY’2015. The market is expected to grow in the future as well with the content market estimated at million in 2020.
The largest contributor by product category was multimedia. Multimedia accounted for ~% of the total revenues generated in CY’2015 which clocked at USD ~ million. On the other hand, the share of open courseware was recorded at ~ % of the total revenues. The revenues this year were recorded at USD ~ million. The share of online tests was least amongst the three because the users generally do not pay for the tests and also there is easy availability of a part of the test series which are not chargeable.
The share of K-12 sector in content segment was recorded at ~% in CY’2015. In addition to this the post K-12 segment garnered revenue worth USD ~ million accounting for ~% of the total market share. The share of corporate had been recorded at ~% in CY’15 with revenue generated amounting to USD ~ million. The share of Massive Open Online Course (MOOC’s) was the highest earning segment in CY’2015. MOOCs contributed a share of ~% in the total content market. The share was recorded at USD ~million. The second largest share was for e-books which contributed a share of ~% in the total revenue generated by the segment. The increased use of laptops and tablets has encouraged the use of e-books in the recent past.
Singapore e-Learning Technology Services Market
The e-learning technology market has registered revenues of USD ~ million in CY’2010. The market share in this segment has been nearly ~% of the total market size and has been declining. The revenue has gradually increased to clock at USD ~ million in CY’2015. The CAGR of the technology market during the period CY’10-CY’2015 was ~%. The technology market in CY’15 accounted for a ~% of the total market share.
The share of LMS in the total market was recorded at ~% of the total revenues amounting to USD ~ million. The share of Smart Authoring Tools (SAT’s) was recorded at ~% of the total revenues gauging revenues worth ~ million in CY’2015. The share of SAT’s has been declining since past few years as features such as object library, templates and flowcharts are already included by LMS. The share of smart classrooms in CY’15 was recorded at ~% amounting to USD ~ billion.
The share of corporate was recorded at ~% clocking USD ~ million. The share of universities was recorded at ~% of the total market share. The demand from universities comes majorly to support the online programs available. The revenue generated from sales of technology to universities was gauged at USD ~ million. The share of schools on the other hand has moreover been constant and is shrinking because of the certain undisclosed tenders provided by the Ministry of Education, Singapore. The share of the sector was recorded at USD ~ million.
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Ankur Gupta, Head Marketing & Communications