New Report Shares Details about Redefining Anti-Aging Marketing Strategies For The Beauty Industry; Creating Alternative Terminology And Approaches That Resonate With Consumers Arts & Entertainment

New Report Shares Details about Redefining Anti-Aging Marketing Strategies For The Beauty Industry; Creating Alternative Terminology And Approaches That Resonate With Consumers

BY Laxman Kumar • December 09, 2016
Laxman Kumar

Laxman Kumar

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  • Joined December 01, 2016

 

Summary

MarketResearchReports.Biz has announced addition of new report “Redefining Anti-Aging Marketing Strategies For The Beauty Industry; Creating Alternative Terminology And Approaches That Resonate With Consumers” to its database.

Description

In today's society, the term "anti-aging" is used freely and widely to describe beauty products that claim to arrest or even reverse the signs of aging. But should beauty companies be adapting their messaging to changing consumer attitudes?

Key Findings

  • Globally, skincare is the category with the most developed anti-aging products sector. In 2015, this sector was worth $15,663.38m. Asia Pacific stands out as being the largest and, arguably, most developed region for anti-aging skincare, larger than the Americas and Europe combined.

  • Loss of consumer trust should be addressed with a more positive approach focusing on the use of beauty products to boost self-esteem and to achieve healthy-looking skin through sun protection and good nutrition. Companies need to provide consumers with the means to evaluate whether the products they use actually work.

  • At a recent in-cosmetics conference, Antoinette van den Berg, founder of Future Touch, declared that "old" will be "cool" in the future. How the beauty industry interprets this will be of key importance to the future success of the category.

Synopsis

"Redefining Anti-Aging Marketing Strategies for the Beauty Industry" sets out to explore how anti-aging terminology is utilized primarily within the skincare sector and its migration into body care, haircare, and make-up. Data from Canadean's 2014 and 2015 global surveys will help shed light on consumers' knowledge of and attitudes towards anti-aging claims, while highlighting the importance of ingredients, whether "natural" or science-led, in brand choice.

Key takeaways from this report will include:

  • How attitudes towards anti-aging claims vary by region.

  • The beauty claims that resonate most with consumers.

  • How brands can better target older consumers, who are currently under-represented within the beauty industry.

  • Alternative ways to market "anti-aging" products.

View Full Report at http://www.marketresearchreports.biz/analysis/543024

Table of Contents

About the author

Disclaimer

Executive summary

The anti-aging beauty market in context

Consumer attitudes towards anti-aging terms

Demographic targeting of beauty brands

Moving towards a more positive future

 

Chapter 1 Introduction

"Anti-aging" as a marketing term

About this report

Evolution of the anti-aging beauty trend

Change in attitudes towards aging

Market trends by region

 

Chapter 2 The current product landscape for anti-aging products

Introduction

Facial skincare

Anti-aging claims come with a price tag

The spread of anti-aging terms from premium to mass

Serums target specific aging concerns

The influence of Asia on skincare innovation

Body care

Anti-aging terminology is interchangeable with facial skincare

Make-up

Foundation spearheads skin aging concerns

Haircare

Concerns about hair loss and scalp aging affect Asian consumers

 

Chapter 3 Consumer attitudes

Introduction

Perception of cosmetic claims

A cynical view of cosmetic claims

Anti-aging claims fail to convince consumers

Belief in the efficacy of added ingredients

Consumers are more interested in ingredients than claims

Familiar ingredients are deemed more effective

Focus on South Korea

Science versus nature: which is best?

What is "natural"?

Download Sample Copy of Report at http://www.marketresearchreports.biz/sample/sample/543024

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