Powerful, well-researched and well-planned content is the foundation of a successful website. In e-commerce, content changes as often as stock and inventory but a smart content strategy takes this into account. Frequent updates are simplified with automating content creation. Automated content solutions streamline otherwise time-consuming updates so you can focus your energy elsewhere. The five best practices for content automation ensure that your messaging continues to drive traffic and conversions while you increase your efficiency.
1) Create a Template
Developing a similar structure for all your content is the first step in automation. When you've chosen a format, the content itself can be poured into a template and published without reinventing the wheel for every product description or category page.
2) Develop a Creative Brief
A creative brief is a set of instructions for any agency or in-house writer to follow. It should include:
3) Use Consistently Good Sources
Try out a few content creation agencies to determine which one gives you consistent high-quality work. As you narrow down your choices, your workflow will get smoother and more efficient.
4) Analyze Performance
Use tools such as Google Analytics to measure the results of any changes you make to your automated content solutions. Metrics like the number of visitors and time spent on each article or product description give you a picture of which content is working well and which needs improvement. Share these results with your writers to help them focus on performance gaps.
5) Plan Ahead
Create an editorial calendar, taking into account all the steps required between placing an order and publishing the content. These steps include keyword research, content creation, editing and quality assurance. Leave time for adjusting your instructions as you fine-tune your content creation platform workflow.
CrewMachine has a passionate and focused team of researchers, writers, editors and project managers ready to assist your content automation process. With our customizable content creation platform, we'll help you tweak your workflow for seamless content delivery and continuous performance.
Mr. Dharmendra Tripathi
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