In this era of social marketing, social networking, and social branding, no field has been left untouched, including Politics. Top notch leader across the world, have not spared them from this technology. The most followed world leaders on Twitter are the influential political leaders of various countries.
Without any surprise, Twitter, with its 140-character messages has been a powerful and constructive mode of communication with the masses for these leaders. Hillary Clinton used Twitter to promote her campaign. Many politicians use Twitter for communications because it's under their control since in many cases they don't get enough media coverage.
Getting a high number of followers is the ultimate target of many political parties. A huge follower is not always easy though. It needs lots of marketing strategies, good working models, respect and love of the audience, positive branding, regular tweets, daily publications and of course a clean public image. Sounds hard right? In hard times people tend to report back to secure options. These options might not be fair always. But who cares as long as the purpose is getting solved? Owing to these easy options, many companies do business by helping these political parties to buy Twitter followers and hence increase the Twitter following. Offers like "Buy Twitter followers," "Buy Twitter followers cheap," "Buy real Twitter followers," "buy twitter following" and "get twitter followers" have become one of the most searched keywords on Google. It sounds like people have lost faith in their ability to generate love for themselves and believe more in businesses making money by easier ways like buying the attention of masses. But these helps multiple people, political parties have increased people support in elections, companies offering such buying schemes makes money and grow their business, and Twitter increases revenue. Seems a good political strategy. Gives the sense that it is easy to buy success. Just owe a credit card, and you can get followers by a swipe. But is it ethical?