Baby Durables - US - To 2016 Research Report Published By :MarketResearchReports.biz Kids and Teens

Baby Durables - US - To 2016 Research Report Published By :MarketResearchReports.biz

BY Nikkhil 19 • April 07, 2016
Nikkhil 19

Nikkhil 19

  • 1235 Articles
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  • Joined February 25, 2016

MarketResearchReports.Biz presents this most up-to-date research on“ Baby Durables - US - April 2016.”

Description

Total retail sales of Baby durables totaled $9.3 billion at current prices in 2015, up 2.5% versus 2014. This growth is forecasted to continue at an average rate of just under 1% annually through 2020 when sales should reach $9.8 billion. Elevated consumer confidence levels as well as positive birth rates and population growth trends among women, particularly multicultural women, will support sales. While most baby durables continue to be purchased new in-store, online and alternative channels are increasingly being used to shop for these items.

Table of Content

Overview

What you need to know

Definition

Executive Summary

The issues

Slow, but positive growth projected through 2020

Figure 1: Total US retail sales and fan chart forecast of baby durables, at current prices, 2010-20

Emerging pre-owned marketplace threatens traditional retailers

Figure 2: Select online/alternative channels shopped, November 2015

Variances in family structures can impact the market

Figure 3: Percent of births to unmarried women, 2000-14

The opportunities

Personalize the online channel

Figure 4: Select retailers shopped – In-store or online, November 2015

Don’t forget the fathers

Figure 5: Purchase incidence and attitudes toward safety and price, by gender and generation, November 2015

Bring back the human touch

Figure 6: Select behaviors and attitudes toward baby durables shopping – Any agree, by race and Hispanic origin, November 2015

What it means

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The Market – What You Need to Know

The market could use a boost

Multicultural women are key targets

Today’s family looks different than yesteryear’s

Market Size and Forecast

Tepid outlook ahead for baby durables

Figure 7: Total US retail sales and fan chart forecast of baby durables, at current prices, 2010-20

Figure 8: Total US retail sales and forecast of baby durables, at current prices, 2010-20

Market Breakdown

Furniture comprises share majority

Figure 9: Total US retail sales and forecast of baby durables, by segment, at current prices, 2010-20

Figure 10: Total US retail sales of baby durables, by segment, at current prices, 2013 and 2015

Market Factors

Multicultural women are key targets

Birth rates finally turn positive

Figure 11: Annual births and fertility rate, 2003-14

Birth rates rise among older women; 2014 marks highest ever age of mother at first birth

Figure 12: US births, by age of mother, 2014

Twin birth rate also reaches new high

Changing American families impact the market

Four out of 10 births are to unmarried mothers

Dads playing an increased role in parenthood

Marriages among same-sex couples more than doubled versus 2013

Figure 13: Marriages among same-sex couples, 2013-October 2015

Key Players – What You Need to Know

Leader struggles while other tier one brands see growth

Smaller players gain ground

Innovations related to mobile-enabled technology should spur future sales

Warehouse clubs, discount stores, furniture stores not primary destinations

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